Tuesday, December 22, 2015
Postering, or "I Love Starbucks"
I love Starbucks. I mean, their coffee is pretty good. Some people say it's burnt or it's too expensive or whathaveyou. But really, it's a pretty decent cup of coffee. Their quality is consistent. They managed to make a cup of higher quality coffee and specialty drinks ubiquitous in America. But that's not why I love Starbucks.
I love Starbucks because every single stand alone location (and some of the ones in grocery stores and hotels) has a community board. And they're pretty spread out across most urban/suburban areas. So if you have a map of Starbucks locations, you have a pretty good guide to where you can go to put up posters for your show.
Now look. This doesn't mean that I'm hating on local coffee shops. They're great too. And most of them have community boards or let you put up a poster in the window. But some don't, and it's really not worth driving somewhere if you don't know you can put up a poster. So having a corporate chain with lots of locations where you can know you can spread your message out geographically is really an asset.
Shout out to Bruegger's Bagels and Panera Bread for the same reason.